Will Nokia again become the Smartphone Market Leader?

Legacy of Nokia

You must have heard about the comeback of Nokia. The Nokia who ruled the mobile phones market like anything in starting of this 21st century. But things changed later on when the smartphone technology came alive. Nokia could not sync itself with latest updates and stuck with its outdated technology. Then it got lost in the crowd of smartphones.

Let’s have a quick look at the journey of Nokia.

The Begining:

Nokia Corporation known as Nokia was founded in 1865 in Finland by Fredrik Idestam, a mining engineer & Leo Mechelin. It was founded as a pulp mill, and later focused on large-scale telecommunications infrastructures, and technology development and licensing.Nokia is also a major contributor to the mobile telephony industry, having assisted in the development of the GSM and LTE standards, and was, for a period, the largest vendor of mobile phones in the world. Nokia did business in more than 150 countries including US, UK, China  & India.

In 1967 Nokia set up a division to develop design and manufacturing capabilities in data processing, industrial automation, and communications systems. The division was later expanded and made into several divisions, which then concentrated on developing information systems, including personal computers and workstations, digital communications systems, and mobile phones. Nokia also gained a strong position in modems and automatic banking systems in Scandinavia.

Nokia: The Mobile Phone Market Leader

Nokia had already dabbled in telecommunications in the 1960s but n 1986, eager to test its ability to compete openly, Nokia chose the mobile telephone to be the first product marketed internationally under the Nokia name; it became Nokia’s “make or break” product. Unfortunately, Asian competitors began to drive prices down just as Nokia entered the market. Later Nokia had to adjust its pricing. Nokia really enjoyed its customer’s trust over a decade. Even I remember my first mobile phone was Nokia 1108 which was amazingly insane.

Nokia kept its pricing average and kept on producing new mobile phones. In India, Nokia ruled the market and captured the big revenue when India’s mobile phone market was emerging. Nokia collaborated with the network leader Airtel to sell devices. The big advantages of its mobile phone were its battery life and stability in the user interface. Nokia devices reached the thousands of villages. The company configured the devices with many languages.

Breakdown of Nokia

Nokia enjoyed the huge market share until 2009-10 when Android OS grabbed the interest of Mobilephone lovers with a new concept of Smartphones. Android had everything inside with improved apps of the internet which were developed by Google. Android thrilled the smartphone market with its great user interface advanced level of browsing. Nokia also launched its series of smartphone which was not android but its own OS “Symbian” which probably had a good interface and the wide range of apps in Nokia Ovi store but it could not compete with android smartphones and other smartphones manufacturers like Samsung, Motorola, LG & Micromax grown in the market.

Nokia also launched its devices with Android OS but did not get the support of Google play store for apps. Hence Nokia android users had to rely on third-party app stores which was not a good deal for its customers. Finally, Nokia collaborated with Microsoft to configure Windows OS in its smartphones and launched its new smartphone series called “Lumia” which had windows OS installed. Even this new strategy of Nokia could not get through and it collapsed.  In September 2013 Microsoft announced the purchase of Nokia’s phone assets.

Bounceback of Nokia – 2017.

After a long wait of Nokia Lovers, The company has finally announced that Nokia phones are returning in the phone market by the first half of this year at MWC 2017(Mobile world congress). Nokia has initially planned to launch middle range & flagship phones & will take it further whichever will perform better between the customers.

New Nokia smartphones will have android OS and The Company has also announced that it will grant HMD global limited for an exclusive global license to create Nokia-branded mobile phones & tablets.

The CEO of HMD global Arto Nummela said “Nokia is the most renowned & an iconic name in the mobile phone industry globally for the decades. Now it is the responsibility of HMD to re-introduce & take this well known & trusted brand to the next level”

Nokia has already launched its one Flagship Device on 8th Jan 2017 in China which is Nokia 6. The phone comes with a 5.50-inch touchscreen display with a resolution of 1080 pixels by 1920 pixels at a PPI of 403 pixels per inch and powered by 1.1GHz octa-core Qualcomm Snapdragon 430 processor and it comes with 4GB of RAM. The phone packs 64GB of internal storage that can be expanded up to 128GB via a microSD card. As far as the cameras are concerned, the Nokia 6 packs a 16-megapixel primary camera on the rear and an 8-megapixel front shooter for selfies.

nokia-6

Nokia has already over 1 million registrations of Nokia 6 Device. We hope to see Nokia smartphones in other countries including India by the first half of 2017.

We warmly welcome the grand comeback of Nokia and hope that it will continue to impress its lovers like earlier in Nokia Legacy days. Nokia once again can become the market leader if it maintains its quality service.

Sources: Wikipedia, http://www.referenceforbusiness.com/history2/35/Nokia-Corporation.html.

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